After spending two decades passionately working for one of the world’s best brands, I left Nike on a beautiful, sunny day in July 2018.
On that day, I didn’t know exactly where this journey would take me. What I did know was my love for the work and my desire to build something with people I trust, and who trust me in return.
Maybe it’s luck, or maybe it’s the power of the beautiful human connections I’ve built, but my path has always crossed with incredible people and brands.
Even the ones I no longer work with remain a special part of my life, and I will always care for them.
I still hesitate to call myself a ‘consultant’ because, in truth, I become part of the teams I work with. I don’t just advise. I shape strategy, build strong marketing teams, and orchestrate execution. And if needed, I’ll even step in to handle the simplest marketing tasks.
I often pour more energy into my clients than into my own business.
Maybe that’s not how it’s supposed to be, but since July 2018, my days have been filled with joy, moments of uncertainty, and a whole lot of growth, both personally and professionally.
If you’ve read this far, thank you. And if we haven’t connected yet, I’d love to hear from you.
Hopefully, one day, we can meet over a pour-over at one of my favorite spots in NYC.
Cheers, Ie.
With two decades of experience leading global brands, I take a hands-on, strategic approach by working closely with founders and their teams.
I work with a select number of brands at a time, ensuring each one gets the focus and care it deserves. This boutique approach allows me to go deeper, delivering work that’s thoughtful, strategic, and built to last.
With two decades of experience leading global brands, I take a hands-on, strategic approach by working closely with founders and their teams.
I work with a select number of brands at a time, ensuring each one gets the focus and care it deserves. This boutique approach allows me to go deeper, delivering work that’s thoughtful, strategic, and built to last.
Strategy First, Always.
Every project I take on begins with defining the strategy. Because strategy is the foundation for meaningful, lasting growth.
Partners, Not Clients.
I don’t just work for my clients — I work with them. My role is to be a trusted advisor, bringing a collaborative, optimistic approach to every engagement.
Tailored Teams & Solutions.
No two projects are the same, and neither are the teams I assemble. I bring in trusted talent that fits the work, with me guiding every step.
Simplicity with Depth.
The best solutions are focused on what matters most. I provide clear, actionable guidance grounded in strategic thinking.
Open, Honest Dialogue.
Founders rarely get unfiltered feedback from their teams. I provide candid insights, free from internal bias and noise.